How does the High Internal Value work?
Consumers, businesses and investors can purchase CCRB at the market rate, then whenever they spend it on our platform, they get rewarded with a much higher value for their CCRB on almost everything they buy - around 4x higher than the market rate, or a fixed baseline, whichever is higher.
How is this feasible?
In order to make this financially feasible, each retailer chooses the amount of CCRB they wish to accept for payments for their goods on the platform, as a maximum percentage of the total purchase price, at any given time. This means that retailers have the flexibility and freedom to choose the amount of ‘reward’ they want to give to the CCRB spenders, based on the margins of their products and how much exposure they want to cryptocurrency at any given time.
Who funds the High Internal Value?
Retailers do. They use our CCRB High Internal Value in much the same way as they would use traditional cashback and loyalty programs, in that it allows them to tap into a new customer base by targeting consumers who have an interest in using cryptocurrency to pay for products, goods and services. The retailers get rewarded in increased sales by offering innovative payment methods that save consumers money by allowing them to purchase products cheaper, and also by gaining greater loyalty from consumers.
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